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Why Neutral Is Best When Selling

Why Neutral Is Best When Selling

 

 

Often times when I view a home for the first time during the staging consultation I see rooms painted in bright colours. Accent walls, matching trim, I’ve even seen colourful ceilings! Sometimes the colours work beautifully in the space, highlighting the furniture or artwork that the homeowner has. Other times the colours just aren’t the right hue and don’t work with the fixed elements in the room (cabinetry, built-ins, flooring, etc.)


Regardless if the colour works in the space or not, when it comes to selling your home, neutral colours are best. Bright, bold colours can really take over a room and can be the only thing people take away from that room. They will forget how many windows the room had – “Did it get a lot of natural sunlight?”; How big the room was – “Would our 9 piece dining room set fit in that space?”; Fixtures that will be purchased with the house – “Was there even a chandelier?” Potential buyers will walk away only remembering the bright red walls, and possibly the fact that they hated them. To sum it up, bright colours can be a distraction from what you’re really trying to sell in the space.


When I recommend to a homeowner that walls should be re-painted a neutral colour I often get different responses. A common response is...”But I LOVE this colour! I chose it myself! I get so many compliments from all of my friends!”


Usually the problem isn’t the actual colour itself. I tell them to definitely use that colour in their next home since it’s a fantastic colour. It goes back to the difference between Interior Decorating and Home Staging. What works for Decorating doesn’t always work for Staging. Decorating is about making a room appeal to the homeowner where Staging is about making a room appeal to a broad range of potential buyers who likely have different tastes than the current homeowner. We are also focused on drawing attention to the selling features of each room – size, architectural details and updated finishes. These things can easily get lost when the wall colour in the room takes center stage. Remember – potential buyers coming through your home are on average only spending a minute looking at each room. They will remember what grabbed their attention first, and that’s usually the paint colour if it’s not a neutral colour.


The other response I often get is that it is way too much work to re-paint. That the colour is too dark, it would take primer plus extra coats of paint, that the room is too large, the ceiling is too high and sometimes I hear that they just don’t want to pay for it.


Painting is the most cost-effective investment you can make in your home that will make a huge difference. By painting your walls a neutral colour, you are making your home move-in ready. No matter who buys your house, they will be able to move their furniture in and not have to worry about it clashing with your previously selected paint colours. Today’s buyers want move-in ready homes and are willing to pay extra for them. Purchasing a home today isn’t easy, and many buyers are maxed out financially just buying the property. They have no budget left for updates, including painting. Also, if you think it’s too much work to re-paint – so will the buyer. They will skip over your house to buy one that is already move-in ready.


When it comes to selling your house, it’s best to repaint in neutral colours before listing the property. Save the bold colours for your next home.

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Stephanie Catcher
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June 27, 2019
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