By now you have all had a chance to relish in our wins at the 2014 Olympics in Sochi, Russia.
If you are Canadian, you were likely one of many holding our collective breath to see how we did in such events as ice hockey, curling and skating. Naturally, the team or individual that wins a given event will have to be the best on the day of that particular competition.
In my mind, competition is not only about being better, but also about being different.
Those athletes who are measured both quantitatively and qualitatively, such as figure skaters, are judged better when they are different. The chosen degree of difficulty, the music selected and the energy brought to the routine all contribute to the skaters being different. Like all Olympians, the skaters’ goal is to be stronger, faster, more agile and more focused. They push themselves to be more daring; to use every reserve of energy. They push themselves to be better; to be DIFFERENT.
And they train relentlessly.
What are we ‘business athletes’ doing to be DIFFERENT from our competitors? Do we spend time thinking about and then implementing the steps that we might take to wow our customers? Are we focusing our efforts on providing a customer experience that far exceeds ‘meeting expectations’?
Like the Olympians, our business efforts are being judged. Our performance standard is set by our competitors. But, the judge in our case is every single customer and every single prospect.
If we are not being DIFFERENT in our businesses, how do we stand apart from our competitors? How do we get chosen?
Fundamentally, it is a choice that we make.
What choice are you making?