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What Is Home Staging?

Home Staging is the investment of preparing a home for sale in order to secure equity and spend the least amount of time on the market. Your home must show at its best in order to attract the best buyer and the best offer.

The house is now a product which needs to be professionally merchandised for a quick and profitable sale.


The goal of Home Staging is to make necessary improvements to the property to ensure it appeals to the target market. Home Staging addresses the condition of the home as well as the function, layout, focal points and selling features. Staging techniques are used to create a space that potential buyers picture themselves living in. This establishes an emotional connection between the potential buyer and the house, resulting in an offer being made on the property. This can often lead to multiple offer situations and bidding wars if more than one buyer falls in love with the property; which potentially means more profit for the seller. You only have one opportunity to create a good first-impression with buyers - ensure your home is market-ready by enlisting the help of a professional Home Stager.


Home Selling Edge is a professional property styling firm dedicated to creating beautiful living spaces. We offer the creative solutions you need whether you are planning to sell and are looking for an edge over the competition, or if you’re planning to stay and want your home to reflect your personal style. We provide our services to homes in Kitchener, Waterloo, Cambridge & surrounding areas.

View our portfolio here.

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Stephanie Catcher
September 9, 2020
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Mark Carruthers
October 15, 2019
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Steve Catcher
June 9, 2014
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