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What is the difference between Home Staging and Interior Decorating?

Home Staging is a highly effective and proven real estate marketing strategy used to aid in selling a home that is listed for sale. Home Staging is about merchandising the product (the home) to appeal to its target market, in order to secure an acceptable offer in the least amount of time. Home Staging is about appealing to the buyer, not the homeowner's personal tastes.

 

Interior Decorating is for the homeowner’s enjoyment, reflecting and appealing to their individual style, taste and needs. It encompasses all, or a combination of, selecting finishes, colour schemes, furniture, fabrics, lighting, artwork and accessories as well as their final placement within the space. Interior Decorating is very personal to the homeowner.

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Stephanie Catcher
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June 27, 2019
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